Making sense of life, & communications, online & offline
Posts tagged usblogs
Sponge Bob Forever
March 5, 2011
#UsBlogs week 5 theme: “What Are You Afraid Of?” (and what are you doing about it)”
The world is changing, our lives are changing, business is changing – it seems like never in the history of humanity has change been so abound and so fast. Darwin made us understand the evolution of the species and changes in genetics, and history has taught us about how caveman found fire, and the creation of the internal combustion engine, but the rate of change (check out this interview on ‘Understanding the Accelerating Rate of Change‘) brought about by the evolving digital landscape, by the connections More >
Hollywood 101 for Marketers
February 27, 2011
#UsBlogs week 4 theme: “What we learn from the movies”
To understand what we can learn from the movies, we need to first break down a movie into its constituent elements;
- An idea – All good stories start with ideas and a movie is no exception, the screenplay is everything.
- Cast, crew & production – Getting the right skillet on board can help in ways that you couldn’t even start to imagine.
- Marketing – Finally you need to get the word out, to get those proverbial ‘bums on seats’.
- Distribution – Sure it starts in the cinema, but after that there is still DVD, TV and all the licensing.
So More >
T- Shaped on Twitter, and in Life
#UsBlogs week 3 theme: “How to Build Your Offline Klout?”
Online, the klout score is measured through a combination of different variables to measure reach, amplification and network score – when we take these offline we start to see how T-shaped people are a clear winner to building clout.
True Reach: Driving reach offline is more difficult without the platform of the web, in our day to day lives it is the extent to which our message can reach those around us – hence the ability to be published or speak to large groups can drive it and this seems to come down to papers and books for More >