Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the number of channels through which we can deliver messages and also empowered the consumer to respond, turning a monologue into dialogue and thereby giving them a voice.…… Continue reading Content & Amplification – The New Brand Brief
Tag: twitter
Social Media Memories from Birth
My daughter, Victoria Bradshaw-Zanger, was born last Monday 11th April – exactly a week ago. Every step of the way was captured by photos, tweets, SMS, MMS and even live phone calls. There are some amazing photos from her birth itself (NSFW or Facebook) that really capture the magic of the human body and what…… Continue reading Social Media Memories from Birth
Digital Landscape in the Middle East
I was recently interviewed by Gulf Business for their Digital Issue – below the transcript of my questions, the full pdf file can be downloaded here. Q: Which sectors are on the rise (digital marketing, mobile apps, mobile marketing etc.)? The Middle East as a region has suffered due to the economic downturn in…… Continue reading Digital Landscape in the Middle East
Google Profile + Social Circle = My Online Demise
OK, so maybe the title is somewhat of an exageration, but the recent discussion around the launch of Google’s social network application Social Circles (you can read about it here and here) has got me nervous about how I’m going to integrate this with my existing Google products and reopened the old Profiles wound. I…… Continue reading Google Profile + Social Circle = My Online Demise
T- Shaped on Twitter, and in Life
#UsBlogs week 3 theme: “How to Build Your Offline Klout?” Online, the klout score is measured through a combination of different variables to measure reach, amplification and network score – when we take these offline we start to see how T-shaped people are a clear winner to building clout. True Reach: Driving reach offline is…… Continue reading T- Shaped on Twitter, and in Life
Social Dynamics 102: Klout & Quora
As we enter 2011, there are two new brands on the social scene who are starting to have major impact – these are Klout and Quora. The first of these is a measure of our social influence, there are many such sites out there who have developed their own proprietary algorithm to monitor your presence and…… Continue reading Social Dynamics 102: Klout & Quora
The Chasm in Advertising
Advertising is dying, but this time from the inside. We’ve seen many of the recent articles in FastCompany (The Future of Advertising, 17 November 2010) and Business Week (Don Draper’s Revenge, 24 November 2010) talking about the future of the industry and although many would argue that the same story has been rolled out annually…… Continue reading The Chasm in Advertising
Social CRM is CRM via new channels
There is a new fad coming… the latest and greatest in marketing with new media… it is called Social CRM. I think actually I might have called it direct marketing to digital natives before someone coined the social CRM phrase – but I’ll give them the credit because it does roll off the tongue a…… Continue reading Social CRM is CRM via new channels