Posts tagged talent
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously happy to hear Nigel Morris (@NigelDMorris) from Aegis’s comments on how ad agencies need to adapt for social. Watch the video below and listen particularly to Nigel’s comments from the 13 minute mark. Nigel talks about a dual challenge that is on the one hand talent based (who they are, where to find them, how to manage and keep them), but also an organisational design element which is how we integrate these people into the More >
Day 2 of BDW’s Making Digital Work was as, if not more, insightful and interesting than the first. We began with a panel discussion with Ty Montague (Co-Founder of the Co-Collective @tmontague), John Windsor (Founder of crowdsourcing agency Victors & Spoils @jtwinsor), Ian Schafer (Founder of Engagement Agency DeepFocus @ischafer) & Edward Boches discussing the different models of agency and how they are helping to transform the industry.
For Co, process is key, they only work with partners who are the best in the world, up for collaboration and those that they’d More >
For far too long this industry has treated creatives like the goose that lays the golden egg – a mysterious creature that must be locked away, waited on hand and foot, and generally treated like a jewel that must pandered to and protected. But times are changing. Times are changing both for the industry as we move into a multi-channel, consumer controlled media environment, but also for agencies as structures need to evolve to deliver more flexibility against increasingly tight margins.
Regardless of all this, traditional agencies are still caught up in silos of account management, strategic More >
We are always talking about change, whether it is change for our clients as we sell them new creative or try to get them to evolve their products, or change for ourselves as agencies as we see our market, region, and industry evolving before our eyes – but with all this talk, I wonder whether we are setting ourselves up for change to happen, I wonder whether we put the right people, processes or systems in place to allow change to live and take root? A major change in the advertising business over the last 10 years has been to bring on people from different walks of life – we have after all More >
It seems like everyone is chasing after the golden goose right now – the speed at which digital is invading our industry means that suddenly there is a major need for people that not only understand the medium but also how it works and how it fits into the media mix. So suddenly the marketing geek is in demand, but there is definitely segmentation within this group:
- There are those that still want to work at pure player digital agencies, here there may well be less access More >