I’ve been helping a few organisations get off the ground recently – in pure bootstrap mode – trying to figure out how they present themselves. Below are a few of the tips I’ve shared with them, to try and look professional, quickly, without major expense: 1/ Get a good looking logo We should assume that…… Continue reading Bootstrap marketing your business for dummies
Tag: social
Social is going to be digital all over again for ad agencies
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously happy to hear Nigel Morris (@NigelDMorris) from Aegis’s comments on how ad agencies need to adapt for social. Watch the video below and listen particularly to Nigel’s…… Continue reading Social is going to be digital all over again for ad agencies
The Social Agency Ecosystem
As the work we do becomes more and more social – even to the extent that it is ‘social by design’ I set out the other day to try and define the structure of the ecosystem in which agencies exist, to be able to define an efficient MO for what are now termed as social…… Continue reading The Social Agency Ecosystem
Can you design & build a car?
One of my major gripes in this ‘digital’ business is the feeling of those on the outside that it’s easy to do – I sometimes ask the question about building a car… after all, many of us know how to drive and operate both a manual and automatic – but when it comes down to…… Continue reading Can you design & build a car?
Barriers to the Phygital Revolution
I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but they seem to have optimised their site for this term and their positioning as An agency for the Phygital™ world. But phygital doesn’t belong to just one agency.…… Continue reading Barriers to the Phygital Revolution
What the CEO needs to know about CRM
What the CEO needs to know: The change in the communications landscape has made customers more important than prospects In an ever changing communications landscape the role of customer communications or CRM has become more important than ever; the ability for customers to express themselves both positively and negatively now has both reach and impact…… Continue reading What the CEO needs to know about CRM
E-commerce, F-commerce, M-commerce… Social Commerce
From the early days of e-commerce and Amazon there are now several evolving platforms that enable us to buy not only with coins and bills but also with credit, tokens, and even charge to our existing mobile bills. The evolutions of Facebook-commerce and Mobile-commerce are changing the way we interact with retailers by empowering us…… Continue reading E-commerce, F-commerce, M-commerce… Social Commerce
Leading By Example – Socially
This post is part of the #UsBlogs weekly theme: Social Media in C-Suite If social media is about changing the world and the way that we do business, then how it is adopted, accepted and used by members of the c-suite of an organization is truly a reflection of how they themselves see change and…… Continue reading Leading By Example – Socially
Social Media Memories from Birth
My daughter, Victoria Bradshaw-Zanger, was born last Monday 11th April – exactly a week ago. Every step of the way was captured by photos, tweets, SMS, MMS and even live phone calls. There are some amazing photos from her birth itself (NSFW or Facebook) that really capture the magic of the human body and what…… Continue reading Social Media Memories from Birth
Digital Landscape in the Middle East
I was recently interviewed by Gulf Business for their Digital Issue – below the transcript of my questions, the full pdf file can be downloaded here. Q: Which sectors are on the rise (digital marketing, mobile apps, mobile marketing etc.)? The Middle East as a region has suffered due to the economic downturn in…… Continue reading Digital Landscape in the Middle East