Posts tagged modernista

Relatively Digital - Making Digital Work NY (BDW)

Learnings from Making Digital Work NY

December 4, 2010
by LexBZ in , ,

The end of BDW’s Making Digital Work in New York and a chance to look back over the last couple  of days and our take aways from the workshop. An amazing collection of speakers and great insights. So what have we learnt that we can take home to our agencies?

The model for integration seems clear

Even if Matt Howell from Modernista is humble in saying that their model was only their opinion it seems clear that they have found the way forward – copied by many other agencies since they began the process, it is evident the age of silos is over and digital must be at the core of everything we do. More >

BDW

BDW Making Digital Work – Day 1, Morning

December 3, 2010
by LexBZ in ,

End of a great first day at BDW’s Making Digital Work at the Art Director’s Club in NY. It would be difficult to give a full recap of all the day’s speakers and insights, but a few choice elements that stuck in my mind from the day:

We began with an intro from Edward Boches (@EdwardBoches), Chief Innovation Officer at Mullen. His slides are below, but this was an overall intro into the different elements we would cover over the two days, the how and the why.

How the models we are working with have changed, and the traditional way of delivering on the communications product are no longer valid More >

Elephant-in-the-Room

Elephant in the room syndrome for agencies

October 12, 2010
by LexBZ in , ,

The more I search for information about agency structures and models, the less of it I seem to find, not only are there very few descriptions of the traditional agency structure, how planning, creative and client service work together, but there is even less information about how these models are evolving and what might be the models for the future.

It is not like this is a new topic, very few are the people in the agency business who have not heard, or talked, about the transformation of Goodby, Silverstein and Partners in the US and winning digital agency of the year in 2006 – this is the More >

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