Posts tagged marketing

big-data

Learning to love big data

January 16, 2012
by LexBZ in ,

I love data, I get excited by datasets that have hidden meaning, data that is trying to deliver an insight and is just waiting for me to tabulate and cross-match, or plot it on a chart to ask the right question and weed out the insight behind the figures. But I’m a geek, and beyond being OK, it’s normal.

This isn’t the case for 90+% of marketers today, and this is a problem. A small problem today as we rely only slightly on data to make marketing decisions, but a much bigger one tomorrow as marketing evolves, and very soon this will be the elephant in the room that marketers are tripping over More >

social-media-building

Digital Landscape in the Middle East

April 5, 2011
by LexBZ in , ,

I was recently interviewed by Gulf Business for their Digital Issue – below the transcript of my questions, the full pdf file can be downloaded here.

 

Q: Which sectors are on the rise (digital marketing, mobile apps, mobile marketing etc.)?

The Middle East as a region has suffered due to the economic downturn in terms of advancement during 2009/2010 – but will catch up very quickly. Digital marketing really covers all marketing today, so many channels and media have taken on a digital spin be it live outdoor with Bluetooth, or magazine ads on the iPad.

Looking specifically at what we might More >

oscar

Hollywood 101 for Marketers

February 27, 2011
by LexBZ in ,

#UsBlogs week 4 theme: “What we learn from the movies”

To understand what we can learn from the movies, we need to first break down a movie into its constituent elements;

  1. An idea – All good stories start with ideas and a movie is no exception, the screenplay is everything.
  2. Cast, crew & production – Getting the right skillet on board can help in ways that you couldn’t even start to imagine.
  3. Marketing – Finally you need to get the word out, to get those proverbial ‘bums on seats’.
  4. Distribution – Sure it starts in the cinema, but after that there is still DVD, TV and all the licensing.

So More >

bigstockphoto_tombstone_3123956

What happened to direct marketing?

October 6, 2010
by LexBZ in

I’m worried to say that I fear direct marketing as a skill has disapeared. how many people even know what a johnson box is and how to use it? In our rush to become integrated, 360 and digital we have have forgotten that a key piece of the marketing mix was about how a brand has a conversation on a one-to-one basis with a consumer.

Please don’t tell me that this is email marketing, because the majority of the 270 million hits I get on google with these two words relates to technology suppliers who are getting better at delivering you a message and also (thankfully) giving you some analysis as More >

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