Making sense of life, & communications, online & offline
Posts tagged ipad
iPad, iPad2… Laptop
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Don’t get me wrong, I love the iPad, and now even more with the launch of the iPad2. The beautiful touch screen is now even shinier, the camera means I can do some of the fun things that were once relegated to my phone and the thinner form factor means that it feels that much better in my hands. But, it still can’t replace my laptop or my phone – and that means it’s additional weight in my backpack.
So the question is really, is whether that weight has a positive ROI for me, and my back?
It’s probably worth looking at the apps I use:
Flipboard: Far and away the best way to read your More >
Synchronisation and Convergence
I wrote a while ago about the use of that ugly word integration within the marcomms community, for too long we have bandied this word around to basically plaster the same key visual across a multitude of different media channels. With the massive growth of the web, digital and social we are still experiencing the ‘we must be everywhere’ phenomenon but brands are starting to understand that different media and different forums serve different purposes.
This is where the concept of synchronisation is starting to take hold as brands determine how they can synchronise different engagement and More >
No low hanging fruit on my Christmas wishlist
My wife is upset with me because there are no affordable items on my Christmas wishlist, she says that because I’m a geek (and therefore by deduction you will understand that she is not) it is very difficult for her to know what to get me, and that every time I find something I want it is both too geeky, and over budget for Christmas; I’m not sure whether this is a unique problem, or whether there is a global phenomenonen in terms of the fact that the things we want are getting more and more expensive, or maybe I am really just a geek.
So the truth of the matter is that I tend to have More >