Posts tagged digital strategy
With the launch of Google+ pages for business last week, we’re starting to get a little lost in the tornado of social platforms that are a ‘must-have’ for business, I remember the days when brands were still deciding whether they really needed a website, and today the question is more about a Facebook page, a YouTube channel, a Twitter account and now Google+. The early adopters are already on the bandwagon as we can see with the first Google+ brand pages for Pepsi, Toyota, Angry Birds and of course the subject matter experts like Mashable and agencies such as Big Spaceship.
So the question More >
One of my major gripes in this ‘digital’ business is the feeling of those on the outside that it’s easy to do – I sometimes ask the question about building a car… after all, many of us know how to drive and operate both a manual and automatic – but when it comes down to the workings of the internal combustion engine we are (in the majority) completely lost.
So let’s please apply the same approach to mobile applications, social media strategy, website development – just because the world spends almost 2 hours a day on Facebook, and probably most of their waking lives somehow connected to the More >
Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but I know that if I find it difficult to explain, that probably means that others find it even harder to understand – it’s a logical conclusion.
What is digital strategy? Where does it start and finish? How is this different from business strategy or communications strategy? Invariably, when I start to try and answer these questions, I end up talking about the tasks I cover, or what I deliver, or how a typical day looks – but really this doesn’t get to the heart of More >