Posts tagged brand

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Content & Amplification – The New Brand Brief

May 25, 2011
by LexBZ in , , ,

Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the number of channels through which we can deliver messages and also empowered the consumer to respond, turning a monologue into dialogue and thereby giving them a voice. And how these evolutions have not just created a step change in the strategy of marketing communications but really created a paradigm shift in how we approach our work.

Hence it is still not uncommon to be presented with very traditional print or outdoor brand ads More >

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Living the Brand – GoNabit.com

March 14, 2011
by LexBZ in , ,

There aren’t that many startups in the region who have really proved their worth beyond very small scale operations and beyond this who have developed a brand with both heart and soul, along with a desire to make money.

One brand that jumps out of the pack is GoNabit, the leading group buying site in the region with operations in 6 markets and another 6 in the pipeline. I spoke to founder and CEO Dan Stuart (@DanStuart) about a couple of recent events that have really highlighted the work they are doing and shown them just how their customers are feeling about the brand.

 

Mongolian Circus, More >

Madison

Where is the traditional agency going?

September 23, 2010
by LexBZ in

The last few years have seen a great deal of discussion around the terminology that should follow that of an ‘advertising’ agency – there have been many terms bandied around ranging from brand to communications to idea to creative, but they all highlight one thing: The move of the business away from what has been tradtionally known as ‘advertising’. Rather than redefine what we mean by advertising, the business is attempting to reposition its offering.

To understand the issue, it is probably worthwhile defining exactly what we mean by advertising, and also how the original agency itself has More >

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