It’s not about search, social or structure… it’s about the people – all the people, the human beings that need to transform and be transformed. I really enjoyed reading Altimeter’s latest research on digital transformation because in the simplest of terms it didn’t talk about technology and tools, but focussed on the people; the two…… Continue reading Digital Transformation – It’s about the people
Re-Inventing Brand Marketing
As I read through an article by Cédric Cauderlier (@cedricc_be) on the 12 digital winners that I might have missed from Cannes this year I was very disappointed with the maturity of the executions – on the one hand it feels like Cannes has become the centre for creative stunts that win awards but on the…… Continue reading Re-Inventing Brand Marketing
A dinner date with iOS 7
This evening, like a lot of iPhone and iPad users across Europe I’ll be hanging around my wifi connection hoping for this screen to change and show me something else, yes I’ll be waiting for the update to iOS7 for my iPhone, iPad and iPod touch. If it isn’t bad enough that this is a…… Continue reading A dinner date with iOS 7
Remembering their childhood
I don’t remember being 5, I can’t even really figure out how far back I can remember things – whether it was a birthday party at 6 years old, or watching Dallas with my father in the bedroom when I was probably less than 7. To a certain extent talking to family and looking at…… Continue reading Remembering their childhood
Please Stand By
I appreciate all the emails and questions about what happened to the blog. To be honest, there is just too much going on for me to keep writing at the moment: 1/ Move from Dubai to Paris 2/ Started a new job at Facebook, changing from agency life to a technology provider 3/ A second…… Continue reading Please Stand By
Social By Design is the Only Filter
In a world of exploding choice, where technology and industrialisation mean that supply can vastly outstrip demand, social is really the only filter that works to get real answers to complex choices. A real life example from this week, that shows how much further we really have to go: a group of friends are visiting…… Continue reading Social By Design is the Only Filter
Getting Employees Onboard with Social
Social Media is here, and as companies are wondering how to ‘get on board’ a major part of this will be letting employees know what they should, and shouldn’t do – this infographic from Mindflash says it all. via Mindflash.
Social is going to be digital all over again for ad agencies
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously happy to hear Nigel Morris (@NigelDMorris) from Aegis’s comments on how ad agencies need to adapt for social. Watch the video below and listen particularly to Nigel’s…… Continue reading Social is going to be digital all over again for ad agencies
The Social Agency Ecosystem
As the work we do becomes more and more social – even to the extent that it is ‘social by design’ I set out the other day to try and define the structure of the ecosystem in which agencies exist, to be able to define an efficient MO for what are now termed as social…… Continue reading The Social Agency Ecosystem
Why content marketing will be hard for agencies
One of the major changes in online marketing for 2012 will be the rise of content. A brand’s content strategy will be a key weapon in breaking through the clutter of ‘old school’ advertising, engaging with the consumer and delivering a brand message. But moving from advertising to content will mean major changes for…… Continue reading Why content marketing will be hard for agencies