At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we marketers have only a limited bandwidth to evolve our increasingly complex ecosystem. Some elements may seem like they should have happened in 2011, whilst others are reaching their peak now. There is no doubt that 2012 will, yet again, be a year of changes – let’s hope that this time around the marketing world can keep up!
1. Content Marketing
Content marketing is coming to life, and 2012 will More >
Sometimes it’s still hard to talk to ‘traditional ad guys’ and get them to understand how the business of communications has changed, how the web has exploded the number of channels through which we can deliver messages and also empowered the consumer to respond, turning a monologue into dialogue and thereby giving them a voice. And how these evolutions have not just created a step change in the strategy of marketing communications but really created a paradigm shift in how we approach our work.
Hence it is still not uncommon to be presented with very traditional print or outdoor brand ads More >
Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but I know that if I find it difficult to explain, that probably means that others find it even harder to understand – it’s a logical conclusion.
What is digital strategy? Where does it start and finish? How is this different from business strategy or communications strategy? Invariably, when I start to try and answer these questions, I end up talking about the tasks I cover, or what I deliver, or how a typical day looks – but really this doesn’t get to the heart of More >
I’ve had a few conversations recently about the changing remit of the advertising agency and the growing inter-relationships between different agencies, be they pure event/activation groups, web development or even media agencies. The question that always comes up (on both sides of the table) is whether the agencies will be able to get along.
The fact of the matter is that an agency is always looking to increase its bottom line – after all this is the business that they are in, and we know that the big holding companies are driving each of their business units hard with absolute revenue More >
Too many articles about trends for 2011 to read and digest – the top 3 in my opinion:JWT: 100 Things to Watch in 2011 View more presentations from JWTIntelligence.
- Anytime, Anyplace – Digital Is Everywhere in 2011
- Is Social Media Killing the Brand Website?
- HTML5 vs. Flash: Who Wins?
- Mobile Advertising
- Micro UGC: The Emerging Power of the Status Update
- More than Fun & Games The Constant Evolution ofSearch Engine Marketing
- The Future of Shopping Is Social
- The Rise of the Demand-Side Platform
- The Year of the Mobile More >
The title of this post is confusing, because data isn’t really new, but maybe we haven’t thought of it as a drug before. Data has been around in marketing as long as P&G and J&J have been developing new products and running focus groups, whether the data is quantitative or qualitative it has always existed, but for a long time, it was the realm of the geeks, of the dark corner research guys who scoured figures and charts trying to derive some sort of trend. Today with the advent of more data, and more tools to look at it, data has become open, available to everyone to come to their own More >
I went last night for my first training sesssion at Concept 10 10 here in Dubai, this is a very different approach to the gym that uses very heavy weight against isolated muscle groups, doing very slow repetitions until you reach muscle failure point – and if you can hold out for too long (2.5 minutes in their book) then the weights are increased. A little bit masochistic I may hear you say, and I’m thinking a little so this morning, but there is a lesson here, both for our bodies and our minds as it applies to what we do on a daily basis and how we can make advertising and communications More >
After struggling for a while with various different blogs and not really knowing how to make them all work together – or for that matter to find a particular direction – I have now decided to focus purely on Anglo Abroad and to abandon the various other sites.
I have therefore imported the relevant posts from my previous blog to this one; no need to go elsewhere to read them and herewith the previous intro:
London – Paris – New York With a small sejourn in Barcelona Bred in London, I’ve been to Texas, and I’ve come from Paris, but stand back Carrie Bradshaw, Here comes Lex… Posted to the cityMore >