Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but I know that if I find it difficult to explain, that probably means that others find it even harder to understand – it’s a logical conclusion.
What is digital strategy? Where does it start and finish? How is this different from business strategy or communications strategy? Invariably, when I start to try and answer these questions, I end up talking about the tasks I cover, or what I deliver, or how a typical day looks – but really this doesn’t get to the heart of More >
I wasn’t at SXSW (although I wish I had been), in fact I was following from afar, fervently trying to stay updated with the action via Twitter, and diligently adding the #notatsxsw hastag along with organising a breakfast with some fellow geeks here in Dubai to commiserate (thanks @MissGoogle @DanStuart @PKGulati). But maybe not being there gives you a different opinion, a chance to look at the lineup and try to find out what people thought about specific events, to follow-up with those whose opinion you value and then to try and read up about what people felt they learnt during those crazy More >
There aren’t that many startups in the region who have really proved their worth beyond very small scale operations and beyond this who have developed a brand with both heart and soul, along with a desire to make money.
One brand that jumps out of the pack is GoNabit, the leading group buying site in the region with operations in 6 markets and another 6 in the pipeline. I spoke to founder and CEO Dan Stuart (@DanStuart) about a couple of recent events that have really highlighted the work they are doing and shown them just how their customers are feeling about the brand.
Mongolian Circus, More >
#UsBlogs week 5 theme: “What Are You Afraid Of?” (and what are you doing about it)”
The world is changing, our lives are changing, business is changing – it seems like never in the history of humanity has change been so abound and so fast. Darwin made us understand the evolution of the species and changes in genetics, and history has taught us about how caveman found fire, and the creation of the internal combustion engine, but the rate of change (check out this interview on ‘Understanding the Accelerating Rate of Change‘) brought about by the evolving digital landscape, by the connections More >
#UsBlogs week 3 theme: “How to Build Your Offline Klout?”
Online, the klout score is measured through a combination of different variables to measure reach, amplification and network score – when we take these offline we start to see how T-shaped people are a clear winner to building clout.
True Reach: Driving reach offline is more difficult without the platform of the web, in our day to day lives it is the extent to which our message can reach those around us – hence the ability to be published or speak to large groups can drive it and this seems to come down to papers and books for More >
As we enter 2011, there are two new brands on the social scene who are starting to have major impact – these are Klout and Quora. The first of these is a measure of our social influence, there are many such sites out there who have developed their own proprietary algorithm to monitor your presence and rank you, but Klout seems to be coming out on top (at least for the moment) as the industry standard; the second of these is Quora who on a more qualitative level are giving people the real opportunity to share their knowledge and allowing the social graph to comment, interact and rank the More >