I don’t remember being 5, I can’t even really figure out how far back I can remember things – whether it was a birthday party at 6 years old, or watching Dallas with my father in the bedroom when I was probably less than 7. To a certain extent talking to family and looking at photos can start to build a picture in my mind of those childhood years that my brain never really took down, but I don’t think I’ll ever really have a good idea of life back then.
The same can’t be said for my daughters; between the photos, and videos, status updates and general Facebook timeline they will have an More >
Whilst watching the Facebook Marketing Conference in New York the other day (you can catch up with all the talks on the LiveStream link here), I was enormously happy to hear Nigel Morris (@NigelDMorris) from Aegis’s comments on how ad agencies need to adapt for social. Watch the video below and listen particularly to Nigel’s comments from the 13 minute mark. Nigel talks about a dual challenge that is on the one hand talent based (who they are, where to find them, how to manage and keep them), but also an organisational design element which is how we integrate these people into the More >
I love data, I get excited by datasets that have hidden meaning, data that is trying to deliver an insight and is just waiting for me to tabulate and cross-match, or plot it on a chart to ask the right question and weed out the insight behind the figures. But I’m a geek, and beyond being OK, it’s normal.
This isn’t the case for 90+% of marketers today, and this is a problem. A small problem today as we rely only slightly on data to make marketing decisions, but a much bigger one tomorrow as marketing evolves, and very soon this will be the elephant in the room that marketers are tripping over More >
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we marketers have only a limited bandwidth to evolve our increasingly complex ecosystem. Some elements may seem like they should have happened in 2011, whilst others are reaching their peak now. There is no doubt that 2012 will, yet again, be a year of changes – let’s hope that this time around the marketing world can keep up!
1. Content Marketing
Content marketing is coming to life, and 2012 will More >
And this is is just as true in the advertising business as we try and evolve an ageing traditional, TV and print focussed, business model into our 2.0 world. Agency holding companies have created digital exchanges, ad agencies have bought up their BTL counterparts and certain organisations have even attempted to renew their entire staff base by bringing in new digital specialists, but at the end of the day, bringing ‘digital’ More >
One of my major gripes in this ‘digital’ business is the feeling of those on the outside that it’s easy to do – I sometimes ask the question about building a car… after all, many of us know how to drive and operate both a manual and automatic – but when it comes down to the workings of the internal combustion engine we are (in the majority) completely lost.
So let’s please apply the same approach to mobile applications, social media strategy, website development – just because the world spends almost 2 hours a day on Facebook, and probably most of their waking lives somehow connected to the More >
Students today face far greater distractions than in generations past. Connectivity is at an all time high, but how much is this really impacting students’ quality of life? Take a look through the comic book style graphic to take a look at a day in the life of a student, and see how we are “Always Connected”.
Created by: OnlineSchools.org
I love that word phygital, I didn’t come up with it, and I’m not even sure it was coined by Momentum either (although they have trademarked it), but they seem to have optimised their site for this term and their positioning as An agency for the Phygital™ world.
But phygital doesn’t belong to just one agency. Phygital as it sounds is the combination of the physical and digital worlds and it is, IMVHO, the real sign of the coming of age of technology in the marketing world. As we move away from the days of a super full flash website, just because you can, or a mobile or iPad app that doesn’t More >