Uber France is an amazing study in brand management and economics. From it’s launch in 2011 at LeWeb growth has been tremendous but also fraught with challenges. So what’s happened so far: Launch of Uber in Paris in 2011, followed by UberX in 2013 Taxi Violence in 2015 Legal block of UberPop Rate drop of 20%,…… Continue reading What’s going on with Uber in France? A lesson in economics and global brand management.
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