Yesterday I had the luxury to step out of the office for a few hours and visit the Gitex exhibition here in Dubai – our MD Kamal Dimachkie was also on a panel discussing mobile advertising along with representatives from du, Nokia, GM (one of our clients) and IconMobile. It is great for us ‘agency-people’ to step out of our comfort zone and to get into these environments and the conversations that they entail as they remind us how what we do is just part of a much bigger picture and somehow bring us back to the reality that advertising and marketing aren’t everything!
There was an excellent discussion around the importance and use of mobile and it went far beyond the channel as a marketing platform but how it fits into everyday lives and this opinion from a handset manufacturer, telco operator, brand and advertising agency – particularly interesting, Raghu V from du/Anayou talking about mobile advertising from a mobile hardware and case POV – plain vanilla to say the least – a very rational way to approach the challenge.
I think everyone came out of the discussion a little more enlightened!
